In a significant shift in strategy, Apple Inc. plans to offer the iPhone 15, produced in India, for sale on its global release day, according to sources familiar with the matter. While the majority of iPhone 15 units will still be manufactured in China, this marks the first time a newly released, India-assembled iPhone will be available on the first day of global sales.
Highlighting India’s Growing Production Capability
This decision underscores India’s increasing manufacturing capabilities and represents a notable departure from Apple’s previous practice of primarily selling iPhones made in China. The iPhone 15 is set to debut in the days or weeks following its unveiling during a scheduled event at 10 a.m. California time on Tuesday. iPhones iPhones iPhones iPhones iPhones
Apple’s Expansion in India
Apple initiated iPhone 15 production at the Foxconn Technology Group factory in the southern state of Tamil Nadu last month. This move is part of Apple’s broader effort to close the gap between its operations in India and its primary manufacturing hubs in China.
It’s worth noting that there might be slight delays in the availability of the India-made devices due to unforeseen logistical challenges. Apple has not yet commented on this development.
Apple’s India Manufacturing Progress
Until the iPhone 14, Apple only produced a small fraction of its global iPhone output in India, lagging behind China’s production timeline by several months. However, in recent years, Apple has significantly reduced this delay to mere weeks, and by the end of March, it had reached a production capacity of 7% of iPhones assembled in India.
India’s Role in Apple’s Diversification Strategy
India has become increasingly vital to Apple’s diversification efforts, driven by Prime Minister Narendra Modi’s incentives for local manufacturing and Apple’s desire to reduce reliance on China amid trade tensions between Washington and Beijing. Apple’s focus on India as both a retail market and a production center has grown, with the company opening its first stores in the country this year.
Anticipated iPhone 15 Upgrades
The iPhone 15 is expected to be a major update, featuring camera system improvements across the lineup and an enhanced 3-nanometer processor in the Pro models. This new iPhone lineup is critical for Apple to reinvigorate sales, as it reported declining sales for three consecutive quarters due to subdued demand in key markets like the US, China, and Europe.
Expansion of India-Based iPhone Assembly
Other Apple suppliers in India, including Pegatron Corp. and a Wistron Corp. factory soon to be acquired by the Tata Group, are also expected to begin assembling the iPhone 15, as previously reported by Bloomberg News. Apple’s long-term outlook sees India as an important production base and a rapidly growing market for its products, as evident from its double-digit growth in iPhone sales during the quarter ending in June. However, specific sales figures were not disclosed.